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Mass market beauty available at the big box chain.
April 12, 2011
By: TOM BRANNA
Editor
Need a new shade of lipstick that won’t clash with your lawnmower? Yep, Sears is trying beauty…again. The retailer will reenter the beauty business with full-fledged departments in 100 of its busier stores during the next several months. The move marks Sears’ biggest attempt at beauty since its failed Circle of Beauty concept back in the 1990s. Circle of Beauty was ultimately pulled from stores in 2001. Later, Sears carried Avon’s retail line BeComing, but Avon dropped that pr...
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